William Hill’s In-Play product gives punters the ability to bet 20 seconds after a race has jumped, at pre-race odds. Such a disruptive product had to be communicated in a disruptive way. The brief was to ‘go big or go home’. So, go big we did.
We showed a punter interrupting a live race. For real. With stunt horses, stunt jockeys and the stunt co-ordinator from Fury Road.