William Hill

Green With Envy

the brief

William Hill’s technology, returns and offers are the future of betting in Australia. Their main competitor, on the other hand, is the epitome of old world. We were challenged to let the punting world know, and to be ‘disruptive’ while we’re at it.

the idea

We created a familiar looking green background featuring their typical presenter. But as she begins to launch into one of their run-of-the-mill offers, she’s unexpectedly interrupted by a punter, played by Axle Whitehead, who offers the punters of Australia a significantly better alternative via William Hill.