William Hill

Faster Racing

the brief

Following a hugely successful Australian Open campaign, William Hill asked us to extend their ‘fast betting’ message to the Autumn Racing Carnival via a digital campaign.

the idea

The idea was as simple as this. With William Hill, ‘Racing just got faster’.

To bring this to life, we combined horse racing with the extreme speed of motorsports. In collaboration with internationally awarded production house, Airbag, we used a combination of CGI, motion capture and stills photography to envision horses as race bikes/cars and turn jockeys into Moto-GP/Formula 1 riders. The job was as complicated as it was fun, but the end result looked fantastic.