Victorian Government

Protecting Us All

the brief

All too often, Victorians face discrimination based on race, gender, religion or sexual orientation. For the victims, this is not only upsetting, but also a violation of their basic human rights. Our challenge was to create a campaign to reassure the public that the Victorian Equal Opportunities & Human Rights is there to protect everyone.

the idea

Human rights are a basic set of rules that protect us all. They are, however, an idea that can’t easily be seen. By creating the visual metaphor of an invisible suit of armour, we demonstrated the protection that constantly surrounds all Victorians.