Based on personal negative experiences and continual negative editorial content, the public didn’t believe Victoria’s health system was coping. To combat this, the Victorian government planned to invest $238 million over four years to upgrade our health services. We were challenged to create a multi-medium campaign to raise awareness of these initiatives.
The key to this campaign was to create a banner for individual messages to sit beneath. The line ‘BUILDING A HEALTHIER VICTORIA’ allowed us to tell a range of stories about planned improvements. Vitally, the line was also versatile enough to be customised for regional initiatives.