Victorian Government

Building A Healthier Victoria

the brief

Based on personal negative experiences and continual negative editorial content, the public didn’t believe Victoria’s health system was coping. To combat this, the Victorian government planned to invest $238 million over four years to upgrade our health services. We were challenged to create a multi-medium campaign to raise awareness of these initiatives.

the idea

The key to this campaign was to create a banner for individual messages to sit beneath. The line ‘BUILDING A HEALTHIER VICTORIA’ allowed us to tell a range of stories about planned improvements. Vitally, the line was also versatile enough to be customised for regional initiatives.