Victorian Government


the brief

Victoria’s racist, sexist, homophobic and generally discriminatory graffiti has become commonplace. But for its victims, the abusive messages scrawled on walls, bus stops and public toilets are a constant reminder of dormant hate. Our challenge was to create a brand to challenge how Victorians behave when confronted with discrimination.

the idea

Hateful messages are most often applied in spray paint. To help counter their impact, we created a metaphorical ‘anti-hate’ spray; a powerful visual image that become the centrepiece of a campaign encouraging all Victorians to spread tolerance and show support for victims of discrimination.