Ryobi

Gift Giving

the brief

Help boost sales of Ryobi’s ONE+ cordless range at key selling opportunities throughout the year.

the idea

Even with the best intentions, families don’t always get Dad’s gift right. So in an inventive twist, he gives them a little hint – one for each important day on the calendar. While making them laugh, Dad’s resourcefulness also reinforces some of Ryobi’s key brand codes.