Ryobi

Hybrid Line Trimmer

the brief

Create an integrated campaign to demonstrate how Ryobi’s 18 volt  hybrid line trimmer works with two power sources, corded and battery, to increase its versatility and power.

the idea

With a cord, you’re constrained but you have constant power. If you need to extend your reach, though, Ryobi’s dual power allows you to lose the cord and snap in a battery. A fact an unfortunate dandelion discovers just as it thinks that it’s avoided the chopping block.