Melbourne Business School

Revitalisation Campaign

the brief

To develop a new positioning in close collaboration with MBS and attract a massively diverse group of prospective students from all backgrounds, nationalities and locations.

the idea

The new positioning ‘Welcome to the World Class’ typifies the world of opportunities that come exclusively by attending an institution such as MBS. The campaign itself marks a progressive new look for MBS and is led by a series of online films, as well as MBS’s own inflight channel on Qantas flights.