New F Series with Shane Jacobson

the brief

Isuzu’s recently released F Series is a major new model launch, incorporating loads of intelligent features and technologies. The range is also extremely broad, offering model variations to suit an array of applications. Our challenge was to highlight these points while staying true the brand’s approachable, light-hearted tone.

the idea

Product spokespeople tend to be either dry experts or irrelevant attention-getters. For the F Series, we called upon the talents of all-round entertainer and, coincidentally, fully-licensed truck driver, Shane Jacobson to bring to life some of the range’s most impressive features. The combination of authoritative messages delivered with a smile make for stand-out creative in what can be a fairly staid category.