Melbourne Institute

Brand Re-design

the brief

As a department of the Faculty of Business and Economics at the University of Melbourne, The Melbourne Institute is Australia’s leading and longest standing research institute.

We were tasked with redesigning logo as a new brand code – one that is more reflective of their position in economic research ‘landscape’ and Australian society, and the current scope of services they provide.  Simultaneously, the new logo needed to reflect MI’s place within the University of Melbourne ecosystem.

the idea

After extensive research and several rounds of design exploration and developemnt, we developed a verstatile new logo that not only answered the brief, but helped elevate the brand’s image.

This designs was then extrapolated across all relevant media and collateral, including web design, corporate stationary and communications.

New logo – Co-branded with UoM Master brand – Brand styleguide