Master Builders Association VIC

Somebody Should Have Asked

the brief

Master Builders Association of Victoria has a well-established positioning line in the question: Is your builder a Master Builder? Our task was to reinvigorate the line and raise brand awareness among both builders and customers.

the idea

Through radio, print and online video, we took a humorous look at the costly errors that can happen when a builder is not up to scratch. It’s a laugh at their expense (quite literally), and a strong reminder to ask the question before someone asks you.