Isuzu's truckload of tools competition

the brief

Tradies who have outgrown their faithful ute may not realise that the Isuzu Tradepack is the perfect tool to take their business up a level, especially when it’s loaded with heavy duty tools from Milwaukee. It was our job to let them know that they could win one, and get them to enter.

the idea

We created a series of animations, static posts and eDMs supported by radio and print ads featuring the custom Milwaukee Isuzu. And to remove any barriers to entry, we used Facebook’s proprietary forms to generate entries directly from the newsfeed.

The promotion caused near hysteria among tradesmen on social media, helping us to reach the target within the first week of the 2-month campaign


the results