the brief

The Tradepack is Isuzu’s top selling truck so when they decided to launch an all-new Tradepack it was a big deal. We needed to find a way to ensure that the all-new Tradepack continued to stand out from the crowd.

the idea

When talking to tradies, it pays to speak their language. Of course, that isn’t always possible on commercial television. But with a few strategically placed sound effects, we were able to record a typically spicy exchange between two tradies as they check out a competitor’s new Tradepack.