Intelligent Truck Videos - Shane Jacobson

the brief

Being the number one truck in Australia for over 26 years isn’t easy. And to reaffirm their position at the top of the heap, Isuzu wanted to tell people about how intelligent their trucks are from top to bottom and everywhere in between. To do that we needed an ambassador.

the idea

When you talk about being the intelligent truck, there’s a risk you can get overly technical or come across as being too big for your boots. To help address both those concerns, we enlisted Shane Jacobson, one of Australia’s most likeable personalities. In a series of online videos, he gives potential buyers a quick tour of Isuzu trucks and points out all the features that make them so clever.