The Hart Range is growing within Bunnings but awareness of the brand is low. In terms of differentiation in the Australian market, many hand tool brands use dark colours in their imagery. Hart needed us to create a new look to clearly differentiate and position the brand.
The heart of any great campaign is a strong line that captures the essence of a brand. For Hart hand tools, we took the line ‘NOTHING HITS HARDER’ and combined it with a powerful red, distressed colour scheme. What you end up with is a brand that stands apart in the crowded hand tool shelves.