the brief

When it comes to hand tools, ‘nothing hits harder’ than Hart. We were tasked with coming up with a campaign to deliver this message to tradesmen across the country.

the idea

Go big or go home. When you’ve got a seriously tough looking product, backed by such a ballsy line, it’s hard to look past a strong series of big, bold outdoor executions. The series of billboards ran across metropolitan Victoria, NSW and Queensland.