Corinthian Doors

New Brand Positioning

the brief

In Australia, two major players, Corinthian Doors and Hume Doors, supply a portfolio of relatively undifferentiated products. Via a range of innovations, Corinthian wanted to regain market share and assert itself as Australia’s market leader for doors.

the idea

Too often, a door is seen as an afterthought in the design and building process. With a switch in thinking, however, it can become a vital first impression; one of the architectural touches that sets the tone for any home or room. This thought inspired our campaign line IT STARTS WITH CORINTHIAN which appears across a broad suite of applications.