The end of financial year is AEG’s biggest retail period. To capitilise, AEG developed a very enticing 8 piece kit for $999. The challenge, then, was to sell the kit and also drive sales of other products. A secondary aim was to also build awareness and drive positive brand associations.
When it comes to what tradies want in a tool, the answer is dead simple: power! To establish AEG’s credentials, we created the tagline MADE OF POWER. Then, with some computer animated trickery, we dramatically demonstrated exactly the sort of grunt tradies can expect from the AEG range.