Fenton Stephens

The smell of great work.

2010-07-12 10:42:33 +1000

Gong-sniffer. It’s a phrase I used when talking to Paul Hastings, my good mate and former creative partner. Whenever we saw a great piece of work and intuitively recognised that it was in contention for award glory, we’d say, “That’s a gong-sniffer.”

The

Do people do what they say they will do?

2010-06-16 14:21:45 +1000

One of the key gremlins in the marketing process is that consumers might tell you what they would do in response to a hypothetical situation, and then behave differently in real life.  S

Talking to women.

2010-06-04 16:03:39 +1000

It’s just an ad. A television ad. Remember that thing. Here is a sublime example of just getting it right. It’s so simple and it feels like the target consumer might just feel the brand is having a conversation with them rather than broadcasting to them.

John Lewis is a d

Brand Consumers.

2010-05-28 11:04:55 +1000

Photographer Massimo Gammacurta has created a series of photographs which present a cheeky twist on how we as a society consume brands. His spin on this phenomenon is to present brands in a form that can literally be consumed, one lick at a time.

The book, ‘Lolli-pop’, is a col

Fenton Stephens launches I can do that* campaign.

2010-05-10 14:22:40 +1000

Fenton | Stephens Advertising has launched a new campaign for the Victorian Government, Department of Planning and Community Development.

The I can do that* campaign, includes three 30” TVC’s and is supported by both metro and regional press, outdoor, 45” cinema and a web

Swap baseball cards for a new reality.

2010-04-27 17:30:50 +1000

I remember collecting sports cards as a kid, I always seemed to end up with too many of certain players and a shortage of others – usually the most sought after cards were the star players. Thinking back, I now realise that this was less to do with chance and very much a deliberate marketing

Lennon & Monroe & Citroen.

2010-03-30 11:54:07 +1100

Where do you go when it seems a lot of your competitors are going retro? Mini has given us the retro-styled mini. Volkswagen has the retro-styled beetle. Nissan even took their Micra and gave it a retro makeover.

Citroen, in launching its new DS3, took a road less travelled and incor

Fenton Stephens wins Tom Waterhouse

2010-03-18 14:10:30 +1100

Fenton Stephens has kicked off 2010 with a significant new business win in the branding and advertising campaign for bookmaker, Tom Waterhouse.

Tom Waterhouse is the grandson of the legendary bookmaker Bill Waterhouse and is now well regarded as Australia’s biggest on-course

If the most credible online strategist had determined your online strategy 12 months ago,

2010-03-18 11:51:18 +1100

Twitter would not have been included!

It’s a cynical view, but we’ve all been around long enough to witness that whenever massive change takes place there are a whole bunch of people who – as authoritative on the subject as they might be – take on a

Soft sell on soft heat

2010-03-11 18:10:13 +1100

A beautiful ad from Belgium with a clever and compelling way to show how lovely natural gas heating can be. Sony Bravia showed us how to demonstrate ‘colour like no other’ with the now legendary ‘balls’ commercial. How then do you demonstrate the very softest heat? It&rsquo