Fenton Stephens

Greenbacks and Green Police

2010-02-26 09:06:58 +1100

I’ve just been looking at this year’s batch of Super Bowl ads. If you consider the cost of running an ad during this sports event, it behoves the marketers and their agencies to make sure the content is worthy.

A thirty second ad costs a mere $3 million, which equates to

From iPhone to iPad.

2010-01-29 14:48:18 +1100

Today, Apple launched the iPad and around the world Apple’s competitors undoubtedly share a despondent and bitter sigh of defeat and regret. This tablet is set re-define how we consume newspapers, magazines, books, photographs, video and so much more.

Interestingly, where iPhone&rsqu

Mad Men make $31,500 for the Lighthouse Foundation

2009-12-23 10:14:48 +1100

The Annual Advertising Art Auction is firmly back on the event calendar, with a great night that raised an amazing $31,500 for The Lighthouse Foundation, as well as the creative profile of the advertising industry. The event was organised and promoted by Fenton Stephens Advertising who are keen to

It’s a magazine Jim, but not as we know it.

2009-12-23 10:08:45 +1100

Mark Twain once said, “The rumours of my death have been greatly exaggerated”. Which pretty well sums up my thinking in regard to the doomsayers who proclaim that magazines (and by association, newspapers) are dead or at least dying a slow demise.

I don’t think either wil

Let’s go halves!

2009-12-23 10:02:46 +1100

The old adage ‘early to bed, early to rise, work hard and advertise’ remains the doctrine for most of our clients, albeit being articulated in different iterations.And generally most clients have fully reinstated their advertising budgets ‘post GFC’ but, we observe, in a ma

Fenton Stephen win at Victorian AMI Awards.

2009-12-02 10:45:23 +1100

Fenton Stephens was announced the winner of the Brand Revitalisation category at the recent Australian Marketing Institute Awards for Victoria.

Our entry titled “Revitalising the Malvern Star brand” told the story of how an Australian icon (the bike we all had as kids!) had los

Elementary web design.

2009-11-30 18:12:48 +1100

To launch the luxury luggage brand, H by Harris, the design studio Root took inspiration from the graphic simplicity of the symbols from the periodic table. Disarmingly clean and uncluttered, the design of the site allows the quality of the beautifully photographed product to speak for itself. Spa

The Annual Advertising Art Auction

2009-11-04 13:58:05 +1100

Make Thursday December 3rd the night you help yourself to some art at a great price and help the Lighthouse Foundation to continue their great work in the process. The ad industry and friends have really gotten behind this event and we are pleased to announce there is a terrific selection of quali

Pass the parcel.

2009-10-07 09:47:34 +1100

Great execution in communication is usually invisible- that is, the execution does not get in the way of the idea.

In this excellent print campaign for Fedex the idea is a superb one and it is beautifully realised.

What if the process of someone sending a parcel via Fedex was like

G20 get tickets to Pittsburg.

2009-09-28 10:28:45 +1000

Once again, the G20 gathers together: this time the agenda dictates that they debate their way out of the global financial crisis.

Against a framework of an extremely fragile and delicate ‘recovery’, (tentatively uttered) their challenge is to agree on financial reforms that mi