At Fenton Stephens we truly believe that your results are our results. So much so that we have created a tool for tracking results in every facet of a marketing campaign, a campaign watchdog if you like. And that’s exactly what we’ve named our tool. Watchdog®.
Watchdog tracks all the important metrics of a marketing campaign. Watchdog creates performance charts for every aspect of a marketing strategy. From customer satisfaction to blog loyalty, to search, across all media channels, including social. All displayed in a handy and accessible dashboard format.
Watchdog can spot a downward trend early, isolate it, and act to correct or adapt material in order to optimise campaign performance.
Similarly, watchdog can highlight a positive trend which can then be built upon and expanded across other media and campaigns.
The benefits are constant. The benefits are ongoing. Watchdog is on duty, 24/7.Watchdog is about protecting campaign results in real time.
Every campaign needs a Watchdog®.
Tom Waterhouse Autumn Campaign
Every week we measure the performance of all of the campaigns and fine tune each individual campaign. This allows us to continually improve the overall performance.