How not to do SMS marketing
Something very frustrating happened to me the other day - I was the recipiant of some SMS spam. Now email spam I can handle - I just write a rule and Outlook automatically takes care of it, but SMS spam, this is really intrusive.
Now, the most frustrating part is the fact that I have never purchased anything from Lowes so they couldn't possibly have my details legitimatly, so they have simply bought a phone number list off a dodgy character and started to use it for their own marketing purposes.
I tried to get myself removed from the list with the simple opt out command 'N' but alas this did not work.
So anyway, it gives me some interesting fodder for a blog post - so here are the tips for digital marketers when doing SMS marketing.Continue Reading15.08 20130
10 tips to create engagement on LinkedIn for your business
LinkedIn can be a fantastic channel for businesses to advertise their services to other busineses. A much under utilised section is the company posts section, and with the wealth of new data available on posts on LinkedIn, now might be the time for you to sharen your pencils and start doing some targeted company posts and start measuing the results!
So, I thought I would pull together some tips from experts around the world on best practice LinkedIn posting.23.07 20130
There exist few illustrators who have contributed in the fabric of Australian vernacular more than Alex Stitt. The Melbourne-based illustrator responsible for the iconic characters such as ‘Norm’ the couch potato (Life. Be in it Campaign) or 'Sid' the sun-smart seagull of the Cancer Council of Victoria's well-known Slip, Slop, Slap Campaign.
Stitt's creative genius lay in his ability to distil a serious public health issue, into a simple visual idea, and then presenting animations in an engaging and approachable way. The characters resonated with the public of the time because they represented normal Australians and remain highly recognisable today.
Here are a few TV Spots:Continue Reading26.06 20130
The Watts Works - An interview with David Watts about his 3D scanning studio in Shinjuku,Tokyo
I was on facebook the other week and an old friend had uploaded a picture of herself as a realistic digital character, shot from every angle. After enquiring, she put me in contact with David Watts from Tokyo, the guy behind an interesting process that scans your entire body and converts it into a 3D model.
Basically, David has gathered heaps of SLR cameras and rigged them up so they simultaneously take a photo of you from every angle. Once the shot is taken, they are pieced together on a computer and you have a 3D portrait of yourself to view online or get 3D printed. The level of detail is incredible to say the least.
I contacted David and asked him a few questions about the scanner he built.
In a nutshell, describe the process in simple language.
‘We take 70 overlapping photos of you in the same instant. If two cameras can see a birthmark or some pattern we know where it is relative to the two cameras. Multiply that by 70 cameras and we can know a lot about the whole surface of you.’
What are your backgrounds and interests?
‘I studied Video/3D Animation and kept crashing my computer and then I studied Computer Science to better understand why. Since then I've done a bit of design—antler chandeliers and a couple of wallets and a tiny bit of 3D graphics programming. I want to do more of the latter, hence the 3D scanning business.’Continue Reading14.06 20130
Sir Alex Ferguson. How many brand managers get knighted?
Sir Alex Ferguson managed the Manchester United brand for nearly 27 years, through almost 1500 games. From the moment he arrived at Old Trafford he called himself “the keeper of the temple”. There was always the humble recognition that he was walking in the shadows of famous footsteps. His mission going forward then, was always one that looked back respectfully to the history of one of England’s most venerable clubs.
Through the early lean years of his stewardship to a fabulous dynasty of trophy domination. Through Giggs, Beckham, Cantona, Ronaldo, van Nistelrooy, Rooney and van Persie. Through it all, he understood that he was the custodian of a very special brand. His guiding principle was that Manchester United was a team bus and no one player or person was ever bigger than the bus. He offered his players that he could take them to success and glory, but they all had to agree to get on board bus Man United.
Ferguson was a ‘hands on’ brand manager who knew the importance of not letting any part of the brand architecture out of his remit. He was active across every brand touchpoint: a legend in talent spotting, he showed great skill in managing players from young whizz kids to petulant superstars, he was the voice of the adoring supporters, he was the brand warrior who stood up to any official he deemed to have crossed the Red Devils, he even managed the players’ tea, “Sugar with that Becks?”Continue Reading30.05 20130
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