Measuring Display Media Performance - looking past CTR
I've had a couple of discussions with people in the digital industry over the past few weeks about measuring performance of digital campaigns and I thought I would take this opportunity to clear up a few common misconceptions, and talk about a best practice approach to measuring digital media.
Facebook Conversions don't match Google Analytics
The first misconception I'll dispell is why your Facebook tracking pixel conversions don't match the conversions coming from Facebook on your website.
Facebook has both view-through conversions, and click conversions. A click conversion is when someone clicks on one of your ads and then converts into a lead, or a transaction on your website. A view-through conversion is when someone views one of your ads on Facebook, and then converts on your website some time later. Both conversion types can be set to 1 day, 7 days, and 28 days after your ad is viewed.
Now Google Analytics on the other hand only measures conversions within a single session, and attributes that conversion to the source of the first visit in that session.Continue Reading20.02 20150
The future of retail
I was out shopping solo the week before last and I came across, what I think, is the blueprint for modern retail. The example I am going to share with you is a brand which has innovated and created an entire new product, and is now facing stiff competition as many competitors copy their product and find ways to do it cheaper and cheaper. The example is Nespresso, the amazing way to have quality coffee at home.
Let me explain why I think this is the blueprint for modern retail.
The stores are visually appealing to say the least. Check out these images of the exterior and interior of the store. Polished marble floors, amazingly high ceilings and everything neat and in its place. Everything about it is inviting.
Sensory ExperienceContinue Reading16.05 20140
Networks Need To Get In Tune With Viewers
Well footy season is upon us again (thank god) and of course every fan has rationalised why 2014 is going to be the year for their team. Changes to their playing list, coaches, facilities, fitness levels, etc, etc. All these changes which will make their team better.
But one thing hasn’t changed for the better for football fans over the summer. And that is they will still have to watch the majority (including every game of the Seven network) in Standard Definition, rather than the beautiful, and very available High Definition.
It’s a great question. One the Seven network has refused to answer in any comprehensible way in the face of ongoing pressure in social media. The short answer can only be…they are trying to save a quid. They have bought the rights for 5 years, and clearly their contract does not specify the requirement to broadcast in HD.
But I ask the question, does this make it right?
Things change quickly in this industry, and it is always driven by changing consumer preferences. And in this instance, consumers have decided that watching their beloved national game in SD is no longer good enough. Particularly given we can watch sporting events from around the globe (Gridiron, Lingerie Football, fucking darts!) in HD…but not an event that is taking place 10 kilometres up the road.Continue Reading24.03 20140
How not to do SMS marketing
Something very frustrating happened to me the other day - I was the recipiant of some SMS spam. Now email spam I can handle - I just write a rule and Outlook automatically takes care of it, but SMS spam, this is really intrusive.
Now, the most frustrating part is the fact that I have never purchased anything from Lowes so they couldn't possibly have my details legitimatly, so they have simply bought a phone number list off a dodgy character and started to use it for their own marketing purposes.
I tried to get myself removed from the list with the simple opt out command 'N' but alas this did not work.
So anyway, it gives me some interesting fodder for a blog post - so here are the tips for digital marketers when doing SMS marketing.Continue Reading15.08 20130
10 tips to create engagement on LinkedIn for your business
LinkedIn can be a fantastic channel for businesses to advertise their services to other busineses. A much under utilised section is the company posts section, and with the wealth of new data available on posts on LinkedIn, now might be the time for you to sharen your pencils and start doing some targeted company posts and start measuing the results!
So, I thought I would pull together some tips from experts around the world on best practice LinkedIn posting.23.07 20130
- 1 of 12