Advertising

Product as hero

Product as hero

Jul 31, 2009 | Written by Alex

Ikea, through DDB Germany, has created a campaign that would make Bill Bernbach proud. Sublime execution of a very simple concept (always the ones that seem so obvious in retrospect but always the h...
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Start with Stop Motion.

Start with Stop Motion.

Aug 17, 2009 | Written by Alex

Saw a colourful TV ad for Target that caught my eye, it used a lovely stop motion technique to sell Target’s colourful range of products- “every colour you can dream of” no less. read more

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Pass the parcel.

Pass the parcel.

Oct 07, 2009 | Written by Alex

Great execution in communication is usually invisible- that is, the execution does not get in the way of the idea. In this excellent print campaign for Fedex the idea is a superb one and it ...
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Soft sell on soft heat

Soft sell on soft heat

Mar 11, 2010 | Written by Alex

A beautiful ad from Belgium with a clever and compelling way to show how lovely natural gas heating can be. Sony Bravia showed us how to demonstrate ‘colour like no other’ with the now l...
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Lennon & Monroe & Citroen.

Lennon & Monroe & Citroen.

Mar 30, 2010 | Written by Alex

Where do you go when it seems a lot of your competitors are going retro? Mini has given us the retro-styled mini. Volkswagen has the  retro-styled beetle. Nissan even took their Micra and gave ...
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