The smell of great work.

Gong-sniffer. It’s a phrase I used when talking to Paul Hastings, my good mate and former creative partner. Whenever we saw a great piece of work and intuitively recognised that it was in cont...
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Do people do what they say they will do?

One of the key gremlins in the marketing process is that consumers might tell you what t...
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Talking to women.

It’s just an ad. A television ad. Remember that thing. Here is a sublime example of just getting it right. It’s so simple and it feels like the target consumer might just feel the brand ...
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Brand Consumers.

Photographer Massimo Gammacurta has created a series of photographs which present a cheeky twist on how we as a society consume brands. His spin on this phenomenon is to present brands in a form tha...
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Swap baseball cards for a new reality.

I remember collecting sports cards as a kid, I always seemed to end up with too many of certain players and a shortage of others – usually the most sought after cards were the star players. Th...
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