Technology

  • Networks Need To Get In Tune With Viewers

    Mar 24, 2014 | Written by Simon Antonis

    Well footy season is upon us again (thank god) and of course every fan has rationalised why 2014 is going to be the year for their team. Changes to their playing list, coaches, facilities, fitness levels, etc, etc. All these changes which will make their team better.

    But one thing hasn’t changed for the better for football fans over the summer. And that is they will still have to watch the majority (including every game of the Seven network) in Standard Definition, rather than the beautiful, and very available High Definition.

    Why?

    It’s a great question. One the Seven network has refused to answer in any comprehensible way in the face of ongoing pressure in social media. The short answer can only be…they are trying to save a quid. They have bought the rights for 5 years, and clearly their contract does not specify the requirement to broadcast in HD.

    But I ask the question, does this make it right?

    Things change quickly in this industry, and it is always driven by changing consumer preferences. And in this instance, consumers have decided that watching their beloved national game in SD is no longer good enough. Particularly given we can watch sporting events from around the globe (Gridiron, Lingerie Football, fucking darts!) in HD…but not an event that is taking place 10 kilometres up the road.

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    24.03 2014
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  • The Watts Works - An interview with David Watts about his 3D scanning studio in Shinjuku,Tokyo

    Jun 14, 2013 | Written by Aaron Tyler

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    14.06 2013
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  • Oculus Rift

    May 16, 2013 | Written by Aaron Tyler

    I remember going to Sega world in Sydney at the age of 7 and playing a much-hyped virtual reality boxing game. And it SUCKED. Clunky graphics, delayed reaction times, and a feeling that I had just ported into the Dire Straits ‘Money for nothing’ music video. Wasn’t impressed.

    Coming forward almost 20 years, I have a feeling the Oculus Rift is going to change things as far as virtual reality is concerned.

    In a nutshell the Oculus rift is a decent crack at a Virtual Reality headset that plays video on a manipulated pixel display.

     

    The Horizontal 110 degree field of view means you don’t see the screen when it’s strapped to your face, resulting in an ‘immersive’ viewing experience. What appears to play inside the headset seems to be dual video screens, which kind of resembles the viewfinder of the ancient Stereograph.

    Palmer Lucky, the creator, set out to create ‘Matrix’ experience, where you could ‘plug-in’ and feel like you’re in the game.  And if he pulls it off, it could change the way films are created and the video games developed. Possibility a set towards  combining the two.

    The people developing the headset have raised $2.4m from their Kickstarter campaign. This crowd sourced money is being used to create a developer kit. You can be pre-order one from the website.

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    16.05 2013
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  • Fetch me my slippers and the newspad

    Jun 08, 2011 | Written by Alex Fenton

    Video killed the radio star. Videos, according to a lot of experts, were also meant to kill cinema, but the truth is the experience of cinema is something that we all still enjoy. Cinema is more than just the 120 minutes of film. It’s the Choc-Top, the Maltesers, the person in front with the too big hair-do, the velveteen seats, the curtains opening for the ads- then opening wider for the feature, the trailers, the dolby surround sound, the crackling leader with the film rating, the laughter or screams of people around you.

    Cinema lives. Cinema thrives.

    Newspapers are going through a tough time in every part of the world and the talk of their imminent demise is deafening. But as Mark Twain once said: “The reports of my death are greatly exaggerated.”

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    08.06 2011
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