Social Media

  • SXSW Part 2: Skynet is coming.

    Mar 21, 2012 | Written by Stephen Lay

    Day 3 started off with us waiting forever and a day for the shuttle to pick us up from the hotel.  The biggest issue with SXSW is traveling around town.  Austin is a relatively small city that does not have an elaborate rail network, buses or many taxis.  The shuttle service from the hotels to downtown is what most in town for SXSW use.  However, with the large amount of attendees, the traffic congestions and poor management, waiting for the shuttle can creep up to 2 hours.  

    Upon finally arriving at the Austin Convention Centre, Joey and I went our separate ways.  I went over to the Hilton to check out Interactive Arts in Japan, which was a showcase hosted by the Creative Director of Dentsu to show interactive artwork done in Japan and how these artists collaborate with agencies to create digital experiences.  

    Only in Japan. A Skype doll.

    Joey and I both then attended a session on Avoiding Bullshit Personas.  This session was a case study on how defined their users and the do's and don'ts of good personas.

    The keynote of the day was from visionary Ray Kurzweil and TIME magazine writer Lev Grossman.  In a QA type environoment they had a conversation about what the future lies, and if you have ever watched Terminator, it will happen, computers will be come self aware in our lifetime.

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    21.03 2012
  • SXSW Part 1. Queues, queues and more queues.

    Mar 14, 2012 | Written by Stephen Lay

    After the longest 5 hour flight in history, Joey and I arrived in Austin, Texas at approximately 5pm local time.  

    It was clear that Austin was buzzing with excitement. There was live music playing in the airport as part of the SXSW festivities, and the chatter amongst everyone revolved around the next 10 days.

    Our biggest shock happened the moment we stepped out of the airport. It was freezing. What made it worse was there was a 50m line for taxis.  

    Day 1 at SXSW started by being confronted with a line waiting for the registration booth to open. This line was literally wrapping its way around the building.  Once the doors opened and we got into the booth there was another line to get your badges, then a line to get your swags.

    Almost there...

    We checked out a session on what the sports fan will look like in 2015, got tips on how to design for CMS and saw an interview with Dennis Crowley (the co-founder on Foursquare) on making the real world easier to use.

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    14.03 2012
  • SXSW Preview

    Mar 09, 2012 | Written by Stephen Lay

    Joey and I are flying up to Austin, Texas today to attend the annual SXSW conference.  What was once a one of the largest music festivals in the world, it has since become an interactive festival that focuses on emerging technologies and a breeding ground for new ideas and creativity. 

    So who's involved in this year's SXSW festival. Plenty. 

    The focus this year seems to be on mobile, mobile wallet (NFC) and interestingly the future sports audience and over the last few days and nights, I've been feverishly trying to organise my conference schedule.  Who and what I'd like to see, and have come to the realisation that in every hour, I need to be in 4-5 places.  I think it may be a case of just going with the flow and try to get to as many interesting presentations as possible.  

    In addition, there has an influx of emails, facebook messages, invites and snail mail from SXSW and the 500+ Aussies that have signed up to attend this festival.  All uber geeky, all uber excited.

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    09.03 2012
  • The anti-social media experiment.

    Sep 20, 2011 | Written by Stephen Lay

    Social Media is fast becoming one of our most dependent communication tools.  The emergence of smartphones is allowing us to be constantly connected to our friends, families, celebrities, political figures and the guy around the corner that owns the milk bar.  

    It is also allowing brands, large and small, to engage with their customers, enabling them to be able to get insights that was once impossible. Being able to check-in to places, "like" brands, engage in open dialogues, is allowing marketers to understand consumers better than ever.

    However, being constantly connected may be great for engagement, but is it making us more anti-social in the real world?

    A few weeks ago, my friends and I encountered an issue that has been brewing for some time.  Every time we go to a restaurant it ends up being like this:

    The moment we sit down, it's phones out, check-in, update status, comment, likes, upload photos, the list goes on.  Banning phones from the table didn't work, as the urge to visit facebook was too strong.  

    So we decided to on a challenge, an group experiment.  The 7-day Social Media Ban.

    The rules were simple.  No social media for 7 days.  If you made it through the week then you get 'kudos'.

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    20.09 2011
  • Brands missing the conversation

    Aug 19, 2011 | Written by Joey Dorrington

    We found some interesting research this week about how brands in Australia are embracing (or failing to embrace) the changing face of Social Media.  The survey found some interesting stats including;

    • Social media penetrationOnly 14% of small to medium businesses have a presence in social media
    • Social media spending has increased from 0% of the marketing budget to around 5% in only 3 years
    • 60% of Medium and Large Companies expect to spend more on Social Media next year
    • 98% of businesses involved in social media activities expect to increase sales because of their efforts

    Very interesting statistics showing that large businesses are quickly embracing Social Media, but small and medium sized businesses are lagging behind.

    One of the most critical aspects of a good social media strategy is the listening strategy.  It is critical that you, as a brand, know what your customers and potential customers are saying about you.  Research completed by Alterian found some interesting stats about how little most companies are actually listening to their customers online.  Some of the stats include;

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    19.08 2011