Creativity

  • You Got to Have Fun...
    Apr 16, 2012 | Written by Stan Lim

    A recent visit to the annual AdTech Conference at The Hilton, re-enforced a key and fundamental point in great ideas, design and innovation. On the day, I had the pleasure of two interesting speakers but the one that stood out for me was the creative lead at Google, Tom Uglow.

    In a way, this blog article follows on from my previous write-up: “At The Computer or Away From The Computer?” Tom emphasised in his presentation that a lot of the great ideas comes from: Playing, Experimenting and Having Fun, which leads to innovation. At the Google labs, it is quite the norm to see guys playing in one corner. While some may ask such questions: “What on Earth are those guys doing?” and “Why are they wasting time?”; I have come to complete agreement that innovation and great ideas can and do come from “FUN”. This is where the spontaneous and original ideas come from.

    Me having fun...

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    16.04 2012
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  • At the Computer or Away from the Computer?
    Jan 13, 2012 | Written by Stan Lim

    I recently watched a short animation, listing 29 ways to stay creative. A lively discussion resulted from one of the tips: “Get Away from the computer”. One such person swears creativity is created with the computer. That you can only be creative “while doing”.  While I certainly agree that creativity can be produced at the computer, I would disagree that it’s my only source of inspiration for creativity. How could you stay fresh without walking away from the machine in front of you and “doing” something else creative?

    The last thing I would want to do is limit myself to a single source. Whatever you might do away from the computer could be fuel for your creativity. Even subconsciously. Just clearing your mind and going for a walk, you are constantly taking in your surroundings. From buildings, textures, billboards to nature. What I mean by subconsciously is, you could remember some of these things you see and place it in your memory bank. These “sources” could be your next bit of inspiration without you even realising where it originated.

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    13.01 2012
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  • Trends: Authenticity and Truth.
    Nov 18, 2011 | Written by Alex Fenton

    Report highlighting some world advertising trends for the coming year, commissioned by EURO RSCG, has acknowledged a general advertising trend being that of ‘a craving for authenticity, transparency and truth’.

    The report findings were picked up in my radar, given that we have positioned our business on a platform of ‘stay real’. It informs how we operate as an organisation, both internally in terms of the mutual respect amongst everyone working here and in how we collaborate with our clients. Honest, transparency and authenticity aren’t mere labels, you have to live it each and every day.

    My observation though, is that rather than being a ‘trend’, this is actually a new world reality. Consumers now expect, or rather, demand authenticity from brands. Brands are either demonstrating this as their truth, or adapting their model to become relevant. Darwinian theory will sort out the new world order, and lazy marketers will face extinction.

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    18.11 2011
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  • A yearning for authentic.
    Sep 01, 2011 | Written by Alex Fenton

    Read a very interesting article in the Australian Financial Review, written by Edward Docx, a journalist and author.

    It seems that Post Modernism, the dominant idea of our age, is over, as evidenced by the fact that the Victoria and Albert Museum in London is hosting a retrospective exhibition called: ‘Postmodernism- Style and Subversion 1970-1990’.

    Just to re-cap, Post Modernism was a reaction to Modernism. Whilst Picasso and Cezanne were modernists who created one off pieces that eschewed design and mastery of technique, the Postmodernists, as exemplified by someone like Andy Warhol, were more into collage, chance and repetition- hence Andy had a ‘factory’ to produce multiple screen prints of his work. In literature, Modernists relished depth and metaphysics, whilst a Postmodernist such as Martin Amis would be more inclined to deal in ‘surface and irony.’


     

     

     

     

     

     

     

     

     

       

    Artist Damien Hirst represents a highpoint of postmodernism. For the Love of God, a diamond encrusted skull, 2007.

     

    But the wheel has turned again. In a world where the internet is omnipresent, there seems to be a “universal yearning for some kind of offline authenticity.”

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    01.09 2011
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