I remember going to Sega world in Sydney at the age of 7 and playing a much-hyped virtual reality boxing game. And it SUCKED. Clunky graphics, delayed reaction times, and a feeling that I had just ported into the Dire Straits ‘Money for nothing’ music video. Wasn’t impressed.
Coming forward almost 20 years, I have a feeling the Oculus Rift is going to change things as far as virtual reality is concerned.
In a nutshell the Oculus rift is a decent crack at a Virtual Reality headset that plays video on a manipulated pixel display.
The Horizontal 110 degree field of view means you don’t see the screen when it’s strapped to your face, resulting in an ‘immersive’ viewing experience. What appears to play inside the headset seems to be dual video screens, which kind of resembles the viewfinder of the ancient Stereograph.
Palmer Lucky, the creator, set out to create ‘Matrix’ experience, where you could ‘plug-in’ and feel like you’re in the game. And if he pulls it off, it could change the way films are created and the video games developed. Possibility a set towards combining the two.
The people developing the headset have raised $2.4m from their Kickstarter campaign. This crowd sourced money is being used to create a developer kit. You can be pre-order one from the website.Continue Reading16.05 20130
Every year in order to raise funds for Movember our creative team Aaron and Alex grow their mo’s and organize an annual lemonade stand to raise funds for the charity.
Now in it’s second year, the Movemeberade lemonade stand was set up outside Richmond train station to raise money for their Movember page. The stand was well received on a hot November day, refreshing the commuting public as they enter and exited the platform.
The stand was also set up at the Richmond Bowling club as a part of a Movember head office event providing refreshments to the Movemeber crew while they enjoyed a Friday afternoon bowling session with commonwealth games bowling legend Rob Parrella.
As well as raising money for a good cause, it encourages the public to get involved in community action!06.12 20120
‘Kinetic Rain’, Changi Airport, Singapore.
Titled ‘Kinetic Rain’, the ‘Kinetic Sculpture’ (which means ‘dependant on movement for its effect’) consists of 1,216 mechanically controlled Bronze Raindrops suspended on wire, working in unison.
After watching the video 5 or 6 times. I started thinking about the sculpture, in the context of a smart phone world, and how the sculpture will quickly become a promotional tool for all of Singapore, with user-generated content.
Everyone’s got a smart phone and Kenetic Rain is the first thing you see when touch down in Changi. It’s therefore it’s highly likely this would be the first thing tourists would ‘snap’ as they get off the plane. And rightly so, If this is your first interaction with the country of Singapore, it’s a pretty damn good one.
I wasn’t surprise when I did a further search on the sculpture and despite only being installed for a couple of days, there was already thousands of photos and videos online about it. These images would be flowing through feeds like blood through veins.
The sculpture was created by a Berlin firm ART+COM, who also did a smaller version for the BMW museum a couple of years ago, which received many accolades at the time.Continue Reading10.07 20120
The making of the Tom Waterhouse TVC
We thought we would share some of the behind the scenes footage of the new Tom Waterhouse TVC. Take a look and let us know your thoughts.
Online Betting with Tom WaterhouseContinue Reading06.07 20120
You Got to Have Fun...
A recent visit to the annual AdTech Conference at The Hilton, re-enforced a key and fundamental point in great ideas, design and innovation. On the day, I had the pleasure of two interesting speakers but the one that stood out for me was the creative lead at Google, Tom Uglow.
In a way, this blog article follows on from my previous write-up: “At The Computer or Away From The Computer?” Tom emphasised in his presentation that a lot of the great ideas comes from: Playing, Experimenting and Having Fun, which leads to innovation. At the Google labs, it is quite the norm to see guys playing in one corner. While some may ask such questions: “What on Earth are those guys doing?” and “Why are they wasting time?”; I have come to complete agreement that innovation and great ideas can and do come from “FUN”. This is where the spontaneous and original ideas come from.
Me having fun...Continue Reading16.04 20120
At the Computer or Away from the Computer?
I recently watched a short animation, listing 29 ways to stay creative. A lively discussion resulted from one of the tips: “Get Away from the computer”. One such person swears creativity is created with the computer. That you can only be creative “while doing”. While I certainly agree that creativity can be produced at the computer, I would disagree that it’s my only source of inspiration for creativity. How could you stay fresh without walking away from the machine in front of you and “doing” something else creative?
The last thing I would want to do is limit myself to a single source. Whatever you might do away from the computer could be fuel for your creativity. Even subconsciously. Just clearing your mind and going for a walk, you are constantly taking in your surroundings. From buildings, textures, billboards to nature. What I mean by subconsciously is, you could remember some of these things you see and place it in your memory bank. These “sources” could be your next bit of inspiration without you even realising where it originated.Continue Reading13.01 20120
Trends: Authenticity and Truth.
Report highlighting some world advertising trends for the coming year, commissioned by EURO RSCG, has acknowledged a general advertising trend being that of ‘a craving for authenticity, transparency and truth’.
The report findings were picked up in my radar, given that we have positioned our business on a platform of ‘stay real’. It informs how we operate as an organisation, both internally in terms of the mutual respect amongst everyone working here and in how we collaborate with our clients. Honest, transparency and authenticity aren’t mere labels, you have to live it each and every day.
My observation though, is that rather than being a ‘trend’, this is actually a new world reality. Consumers now expect, or rather, demand authenticity from brands. Brands are either demonstrating this as their truth, or adapting their model to become relevant. Darwinian theory will sort out the new world order, and lazy marketers will face extinction.Continue Reading18.11 20110
A yearning for authentic.
Read a very interesting article in the Australian Financial Review, written by Edward Docx, a journalist and author.
It seems that Post Modernism, the dominant idea of our age, is over, as evidenced by the fact that the Victoria and Albert Museum in London is hosting a retrospective exhibition called: ‘Postmodernism- Style and Subversion 1970-1990’.
Just to re-cap, Post Modernism was a reaction to Modernism. Whilst Picasso and Cezanne were modernists who created one off pieces that eschewed design and mastery of technique, the Postmodernists, as exemplified by someone like Andy Warhol, were more into collage, chance and repetition- hence Andy had a ‘factory’ to produce multiple screen prints of his work. In literature, Modernists relished depth and metaphysics, whilst a Postmodernist such as Martin Amis would be more inclined to deal in ‘surface and irony.’
Artist Damien Hirst represents a highpoint of postmodernism. For the Love of God, a diamond encrusted skull, 2007.
But the wheel has turned again. In a world where the internet is omnipresent, there seems to be a “universal yearning for some kind of offline authenticity.”Continue Reading01.09 20110