Advertising Agency

It all started off as one of those good ideas that came to life in a Pub. Back in 2004 Kelly Addis – CEO of Melbourne’s Boiler Room Agency - organised a few Creative Directors to donate a few paintings and an auction would take place at The Cherry Tree Hotel in Richmond, with all proceeds going to the Lighthouse Foundation. Commenting on that inaugural event, Kelly added:  “Let’s face it, as an industry, we can sometimes be seen as one that creates amongst much good – sometimes vulgar expressions of capitalism. I thought it would be good to give something back to society and what would be better than to give to those unfortunate kids, who for all sorts of reasons and accidents of circumstance find themselves without a home. “

It’s now the 3^rd year Roger Stephens and Alex Fenton have partnered with the Lighthouse Foundation to put on the Annual Lighthouse Art Auction.  Some of the biggest names in the advertising industry and some of the most exciting names in the art world came to the Art Auction in September to raise more than $50,000 to help end youth homelessness in Australia.

The 8th Annual Lighthouse Art Auction was held at Guy Abrahams Gallery in Richmond, the gallery was bursting with artwork donations from well known artists such as Matt Martino and some of our own talent D’Arcy Savage.  

The Real Madrague squad was severely depleted before this match with discussion among management of a forfeit, however as the game drew closer a few extra numbers became available and by 6:40pm, the purple army took to the court with victory on their mind. While the purples had no spare men on the bench, there were no questions of anyone taking it easy on this game, as the opposition played hard from the start.

(This image is a symbolic representation of the actual team)

The game began with unbelievable pressure; the purples were not giving crown an inch, continually repelling any attacks made. Very early on Real Madrague put the scoreboard pressure on, and it was only a matter of time before the ageing opposition would let one through. The next play had to be seen to be believed…

As DAMO held the ball in defence, he slung it further back to COLLINS, who hot footed it right up the centre to SLIM who quickly took possession, before giving it the ol’ back heel flick onto a sprinting Slayer who popped into the back of the net. As the purps took a 1-0 lead, Crown were scratching their heads with frustration mounting. “Who are these blokes?” we could hear them asking…