June 2012

This is a very interesting topic for online strategists and PR experts in my opinion.  Kogan, Australia's fastest growing online electronics retailer are now imposing a tax on users who browse the site with IE7.  As most online strategists know, IE7 now only accounts for about 0.1% of all visitors to sites.  When we deisgn a site it takes a significant amount of extra time to gracefully degrade for IE7 visitors.  Kogan has decided to take things one step further by adding a small tax to the cost of goods purchased when using IE7.

Users can obviously easily avoid this tax by upgrading their browser, so it's probably a good encouragement. 

Most PR experts out there would probably say that this was just a PR stunt, and I guess if it was it caught my attention.

What do you all think about this 'tax'?  Good idea? Bad idea?  PR stunt?