September 2011

A yearning for authentic.

Sep 01, 2011 | Written by Alex Fenton

Read a very interesting article in the Australian Financial Review, written by Edward Docx, a journalist and author.

It seems that Post Modernism, the dominant idea of our age, is over, as evidenced by the fact that the Victoria and Albert Museum in London is hosting a retrospective exhibition called: ‘Postmodernism- Style and Subversion 1970-1990’.

Just to re-cap, Post Modernism was a reaction to Modernism. Whilst Picasso and Cezanne were modernists who created one off pieces that eschewed design and mastery of technique, the Postmodernists, as exemplified by someone like Andy Warhol, were more into collage, chance and repetition- hence Andy had a ‘factory’ to produce multiple screen prints of his work. In literature, Modernists relished depth and metaphysics, whilst a Postmodernist such as Martin Amis would be more inclined to deal in ‘surface and irony.’











Artist Damien Hirst represents a highpoint of postmodernism. For the Love of God, a diamond encrusted skull, 2007.


But the wheel has turned again. In a world where the internet is omnipresent, there seems to be a “universal yearning for some kind of offline authenticity.”

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01.09 2011

The anti-social media experiment.

Sep 20, 2011 | Written by Stephen Lay

Social Media is fast becoming one of our most dependent communication tools.  The emergence of smartphones is allowing us to be constantly connected to our friends, families, celebrities, political figures and the guy around the corner that owns the milk bar.  

It is also allowing brands, large and small, to engage with their customers, enabling them to be able to get insights that was once impossible. Being able to check-in to places, "like" brands, engage in open dialogues, is allowing marketers to understand consumers better than ever.

However, being constantly connected may be great for engagement, but is it making us more anti-social in the real world?

A few weeks ago, my friends and I encountered an issue that has been brewing for some time.  Every time we go to a restaurant it ends up being like this:

The moment we sit down, it's phones out, check-in, update status, comment, likes, upload photos, the list goes on.  Banning phones from the table didn't work, as the urge to visit facebook was too strong.  

So we decided to on a challenge, an group experiment.  The 7-day Social Media Ban.

The rules were simple.  No social media for 7 days.  If you made it through the week then you get 'kudos'.

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20.09 2011