I’ve just been looking at this year’s batch of Super Bowl ads. If you consider the cost of running an ad during this sports event, it behoves the marketers and their agencies to make sure the content is worthy. 

A thirty second ad costs a mere $3 million, which equates to $100,000 all-American dollars per second of air-time. It’s pricey, but then it was viewed by 100 million Americans. Interestingly too, 4 million of those Americans viewed the event on a brand new television bought for the occasion.

My favourite ad amongst the selection was a spot for Audi, called ‘Green Police’. It was a relief to see a marketer approaching the whole green issue with a bit of tongue in cheek irreverence. Maybe Audi had to use this tactic as a response to having been dragged across the coals for a recent campaign that accused them of ‘green washing’.

Okay, Audi seems to be saying, if we can’t talk seriously about how green we are, then we’ll have some fun with the very notion of green.