To launch the luxury luggage brand, H by Harris, the design studio Root took inspiration from the graphic simplicity of the symbols from the periodic table. Disarmingly clean and uncluttered, the design of the site allows the quality of the beautifully photographed product to speak for itself. Spartan white pages with minimal type present a very understated luxury, an uncluttered opulence.

Printed posters to promote the H by Harris reflect the site’s elegant and beautiful simplicity, but then again, it’s interesting to ponder the question: did the look of the site influence the look of the posters or vice versa?

The design studio responsible for the work is Root, and you can view more of their work via the link below, there’s an interesting project to promote the release of a new novel, which took the book to the top of the bestseller list.

http://www.creativereview.co.uk/cr-blog/2009/november/h-by-harris

http://www.hbyharris.com/