The first and only rule of viral is don’t bother doing it unless it’s going to be contagious. People will be very selective about what they forward on to their friends, after all, a forwarded email is an endorsed email. It says to the receiver, ‘I like this, I think it is funny or cool or crazy’. We’ve all opened an email from someone and thought less of them for the lame content- did so and so think that was funny? This certainly won’t be the case with the Budweiser’s ‘Swear Jar’ viral, over three million have already seen it. I swear it’s one of the funniest virals I’ve been grateful to have received in years. While I was laughing out loud it was obviously infectious, because people from around the office gathered round the screen. Then they asked me to forward it on to them.

Job done and well done to Budweiser.